Tiger Beer Rings In CNY 2026 With Dare, Design, And Collectibles Worth Keeping

This Chinese New Year 2026, Tiger Beer celebrates the season with festive collectibles that fuse tradition, street culture, and contemporary Asian artistry.

Chinese New Year has always been about moving towards prosperity, connection, and a better year ahead. As 2026 approaches, Tiger Beer puts a bolder spin on that sentiment with its rallying call: ‘Dare To Charge Forward’. It’s a reminder to step into the new year with confidence, intention, and the people who matter most, preferably with a Tiger beer in hand.

Leading the brand’s festive rollout is a series of thoughtfully designed collectibles that merge heritage with modern Asian creativity. To bring this vision to life, Tiger teams up with Malaysian contemporary calligraphy artist Jameson Yap, known for his expressive ‘River Stroke’ technique. His work reimagines classic Chinese New Year themes—wellbeing, harmony, and shared prosperity—through striking, contemporary calligraphy that feels fresh without losing its roots.

Designed for homes that celebrate with personality, the collection features ceramic plates, mugs, and a four-player mahjong set, each adorned with Yap’s custom calligraphy. The plates and mugs arrive in five Chinese New Year-inspired designs, including a mystery edition for collectors determined to complete the set. They’re festive pieces meant not just to sit pretty, but to be used, shared, and remembered long after the fireworks fade.

Tiger also continues its collaboration with Atmos, the Tokyo-based streetwear powerhouse synonymous with Asian sneaker and street culture. This year marks the debut of the first-ever Tiger x Atmos Poker Set, a street-style reinterpretation of a familiar festive pastime. It’s bold, playful, and offers a sneak peek into a wider Tiger x Atmos partnership set to roll out later in the season.

Available across participating outlets nationwide, Tiger’s Chinese New Year 2026 collectibles—including Tiger Gold angpows and calligraphy ceramic mug blind boxes—set the tone for a festive season that’s fearless, creative, and unmistakably Tiger.

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